Brand Strategy
Helped define Deuce Brand Taiwan’s local positioning, brand voice, visual direction, and basketball culture narrative for the Taiwan market.
SPORTS CULTURE / MEDIA PRODUCTION
Deuce Brand Taiwan
Sports culture marketing, brand storytelling, event media production, and athlete/community relations for Deuce Brand’s Taiwan presence.
Overview
Brand strategy · basketball culture · campaign storytelling
From 2022 to 2024, I worked as one of the three core members of the Taiwan-based Deuce team led by SY. Together, we built Deuce Brand Taiwan’s local presence through brand strategy, campaign planning, event execution, athlete/community relations, and media production.
My role crossed brand marketing strategy, creative direction, content creation, social media management, event hosting, shooting, editing, interviews, translation, and post-event recap production.
The work was not limited to posting content. I helped shape Deuce Taiwan’s market positioning, visual direction, brand voice, basketball culture storytelling, event coverage, and campaign flow.
What I Worked On
Brand, campaign, event, and media responsibilities
Social Media System
Managed IG content planning, posting rhythm, captions, visual posts, reels, stories, event announcements, audience response, and content format observations.
Elite Camp Campaigns
Co-led Deuce Elite Camp campaigns with the core Taiwan team, including planning, promotion, on-site coordination, live coverage, interviews, translation, and post-event recap production.
Athlete / Community Relations
Coordinated and produced content around professional athletes, trainers, coaches, and Taiwan basketball communities through hosting, interviews, translation, shooting, and event execution.
Media Production
Created teaser videos, recap videos, interview videos, post visuals, IG carousels, story assets, event posters, and campaign visuals using Premiere Pro, After Effects, and Canva.
Brand Film Storytelling
Worked on creative concept development, scriptwriting, storyboard direction, and shooting guidance for Deuce-related YouTube brand film projects.
Featured Campaign: Deuce Elite Camp
Ryan Marchand · New Taipei Kings · Taiwan basketball community
One of the most representative projects was the Deuce Elite Camp with Ryan Marchand and the New Taipei Kings. The camp received around 200 applications, with approximately 70–80 selected participants.
As one of the three core members behind Deuce Brand Taiwan, I co-led the campaign and event execution, including event planning, promotion, on-site coordination, media coverage, interviews, translation, and post-event recap production.
The project helped push Deuce Brand Taiwan further into the professional basketball space and strengthened the brand’s connection with Taiwan’s basketball community.
Basketball Figures & Community
Athlete relations, hosting, and content production
My work involved hosting, coordination, event support, shooting, interviewing, translation, and content production around basketball figures including Phil Handy, Jeremy Lin, Demarcus Cousins, Dwight Howard, Quinn Cook, Kyle Travis, Ryan Marchand, Rayvonte Rice, and Chris Gavina.
I also co-led media and event work around a Kyle Travis invitational camp involving professional players and school-level teams across Taiwan.
Campaign-to-content workflow
How Deuce Taiwan campaigns moved from idea to event coverage and recap content.
Campaign Idea
Define the event story, target basketball community, creative angle, and campaign flow.
Teaser / Promo
Create story teasers, event posts, captions, visuals, reels, and sign-up communication.
Live Coverage
Capture event moments through photos, video, on-site stories, interviews, and BTS content.
Interview / Story
Shape athlete, trainer, and participant moments into short-form storytelling assets.
Recap
Produce recap videos, post-event visuals, archive posts, and campaign closure content.
Selected Impact
Brand presence, professional basketball, and sports culture connection
The project helped Deuce Brand Taiwan build stronger visibility in the local basketball scene through professional-team connections, Elite Camp programming, athlete/community relations, and consistent content storytelling.
A key outcome was helping bring the brand into Taiwan’s professional basketball environment, including campaign moments connected to Jeremy Lin, the New Taipei Kings, Ryan Marchand, and other high-level basketball figures.
Brand Film / Video Work
Creative concept, scriptwriting, storyboard direction, and production guidance
For Deuce-related YouTube brand film projects, I worked on creative concept development, scriptwriting, storyboard direction, and shooting guidance. The actual filming was handled by another teammate, while I focused on the creative and storytelling direction behind the piece.